Web Survey Bibliography
Title Ideal and maximum length for a web survey
Author Revilla, M.; Ochoa, C.
Source International Journal of Market Research; 59, 5, pp. 557-566
Year 2017
Access date 24.10.2017
Abstract This paper aims to discover 'How long can/should a survey be?' by asking the question to respondents themselves in a web survey implemented by the Netquest fieldwork company in Mexico in 2016. It is a question that is frequently asked, even if research has already been carried out on the impact of survey length on non-response or data quality. The study conducted for this paper concluded that the ideal survey length is a median of 10 minutes and that the maximum survey length is 20 minutes. The reported lengths were significantly linked to the fact that respondents liked answering the survey and that they trusted that their data are treated in an anonymous way, but were not found to be linked to the socio-demographic variables tested, except age in the case of maximum length.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2017
Bibliographic typeJournal article
Full text availabilityAvailable on request
Web survey bibliography (1211)
- Using experts’ consensus (the Delphi method) to evaluate weighting techniques in web surveys not...; 2017; Toepoel, V.; Emerson, H.
- Mind the Mode: Differences in Paper vs. Web-Based Survey Modes Among Women With Cancer; 2017; Hagan, T. L.; Belcher, S. M.; Donovan, H. S.
- Ideal and maximum length for a web survey; 2017; Revilla, M.; Ochoa, C.
- Effects of sampling procedure on data quality in a web survey; 2017; Rimac, I.; Ogresta, J.
- Fieldwork monitoring and managing with time-related paradata; 2017; Vandenplas, C.
- Interviewer effects on onliner and offliner participation in the German Internet Panel; 2017; Herzing, J. M. E.; Blom, A. G.; Meuleman, B.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- Push2web or less is more? Experimental evidence from a mixed-mode population survey at the community...; 2017; Neumann, R.; Haeder, M.; Brust, O.; Dittrich, E.; von Hermanni, H.
- The perils of non-probability sampling; 2017; Bethlehem, J.
- Targeted letters: Effects on sample composition and item non-response; 2017; Bianchi, A.; Biffignandi, S.
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems; 2017; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- Data collection mode differences between national face-to-face and web surveys on gender inequality...; 2017; Liu, M.
- A test of sample matching using a pseudo-web sample; 2017; Chatrchi, G., Gambino, J.
- PC, phone or tablet? Use, preference and completion rates for web surveys ; 2017; Brosnan, K.; Gruen, B.; Dolnicar, S.
- Web survey experiments on matrix questions; 2017; Liu, M.
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- Design of Sample Surveys That Complement Observational Data to Achieve Population Coverage; 2016; Slud, E.; Ashmead, R.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Population Survey Features and Response Rates: A Randomized Experiment; 2016; Guo, Y.; Kopec, J.; Cibere, J.; Li, L. C.; Goldsmith, C. H.
- Mode Effect and Response Rate Issues in Mixed-Mode Survey Research: Implications for Recreational Fisheries...; 2016; Wallen, K. E.; Landon, A. C.; Kyle, G. T.; Schuett, M. A.; Leitz, J.; Kurzawski, K.
- Geht’s auch mit der Maus? – Eine Methodenstudie zu Online-Befragungen in der Jugendforschung...; 2016; Heim, R.; Konowalczyk, S.; Grgic, M.; Seyda, M.; Burrmann, U.; Rauschenbach, T.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- The impact of survey duration on completion rates among Millennial respondents ; 2016; Coates, D.; Bliss, M.; Vivar, X.
- How to maximize survey response rates ; 2016; DeVall, R.; Colby, C.
- Participation rates of childhood cancer survivors to self-administered questionnaires: a systematic...; 2016; Kilsdonk, E.; Wendel, E.; van Dulmen-den Broeder, E.; van Leeuwen, F.E.; Van Den Berg, M. H.; Jaspers...
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- The Effects of Pictorial vs. Verbal Examples on Survey Responses ; 2016; Sun, H.; Bertling, J.; Almonte, D.
- Grids and Online Surveys: Do More Complex Grids Induce Survey Satisficing? Evidence from the Gallup...; 2016; Wang, Me.; McCutcheon, A. L.
- The Effect of Emphasizing the Web Option in a Mixed-mode Establishment Survey ; 2016; O'Brien, J.; Rajapaksa, S.; Schafer, B.; Langetieg, P.
- Effect of Clarifying Instructions on Response to Numerical Open-ended Questions in Self-administered...; 2016; Kumar Chaudhary, A.; Israel, G. D.
- Beyond the Survey: Improving Data Insights and User Experience with Mobile Devices ; 2016; Graham, P.; Lew, G.
- User Experience Considerations for Contextual Product Surveys on Smartphones ; 2016; Sedley, A.; Mueller, H.
- The Differential Effect of Mobile-friendly Surveys on Data Quality; 2016; Horwitz, R.
- Assessing Changes in Coverage Bias of Web Surveys a s Internet Access Increases in the United States...; 2016; Sterrett, D.; Malato, D.; Benz, J.; Tompson, T.; English, N.
- Timing is Everything: Discretely Discouraging Mobile Survey Response through the Timing of Email Contacts...; 2016; Richards, A.; C.; Shook-Sa, B. E.; C.; Berzofsky, M.; Smith, A. C.
- Patterns of Unit and Item Nonresponse in a Multinational Web Survey ; 2016; Ackermann, A.; Howard Ecklund, E.; Phillips, B. T.; Brulia, A.
- A Closer Look at Response Time Outliers in Online S urveys Using Paradata Survey Focus ; 2016; Schlosser, S.; Hoehne, J. K.
- Response Order Effects on a Web Survey of Nurse Pra ctitioners ; 2016; Quintana, G.; Riley, L. E.
- Assessing the Effects and Effectiveness of Attention-check Questions in Web Surveys: Evidence From a...; 2016; Vannette, D.
- Effects of an Initial Offering of Multiple Survey Response Options on Response Rates; 2016; Steele, E. A.; Marlar, J.; Allen, L.; Kanitkar, K. N.